How it started

Locally run, always with heart

My name is Larae Malooly, and when I started Amsterdamsel in 2008, I was the only (rather petite) woman to found a tour company in Amsterdam.


Hence the name: Amster + Damsel Tours. 


Back then, there was no Instagram! Or Tesla! But I used my background in journalism and global politics to explain Amsterdam's unique role as a global trading centre during the Renaissance, and its far reaching cultural impact, from the United States to Indonesia to Japan to the Caribbean. 


My tours have since  been featured in Rick Steves’ guidebook to the Netherlands. I had the pleasure of giving him a private tour in 2016, and our shared passion for helping people get the most of out travel lead to working together ever since. 


CultureTrip also features me as one of the top walking tours in town. You can also see my TripAdvisor reviews here


I still do many of the walks myself, but now have a team of brilliant storytellers and historians who really have a zest for showing you around our city. They come from all backgrounds, including art history and anthropology. We are all storytellers at heart, and love showing visitors the best of Amsterdam with a local's perspective.


We like talking about history, culture, and whatever makes a place unique. And we look forward to welcoming you in Amsterdam. 

Ultimate Convenience

Many visitors have precious little time in Amsterdam, so they need to make the most of it during their visit. This is why we guides can pick you up from a place and at a time that is most convenient for you. 


Choose from four start times available throughout the day for the half day walk. If your hotel or b&b is within 2km of Dam Square, then we can pick you up from there, or even at that wonderful art museum where you've spent the morning. We're flexible. 

Never the same walking tour twice

At time of booking, you will be asked if you have any particular interests that we can weave into your tour. That includes art, architecture, WWII history, Jewish heritage, LGBTQ community, or street food.


You should opt for the full day Grand Tour if you'd like to upgrade the tour to lesser known neighbourhoods or include entrance into the Rijksmuseum or Van Gogh Museum with your guide. 

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